fenty beauty brand personality
This gave the brand authenticity, Gabriel says. Releasing universal products has not only made way for gender-neutral cosmetics but also ensured the brand's vision of including new ranges for all genders and skin tones. This brand stands on a platform of inclusivity, and filled gaps left by other major brands for . Fenty Beauty. [1] Fenty Beauty was among these new trademarks. In 2021, a person should be able to shop without questioning if the brands cater to their skin tone. Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Its a way to relax and escape from the everyday stressors of life. ", Join half a million readers enjoying Newsweek's free newsletters, Singer and Beauty Guru Rihanna Now Official Billionaire, Eye Doctor Reveals Why You Should Never Apply Eyeliner on Your Waterline, Rihanna attends Savage X Fenty Show Vol. Fenty Beauty comes with good quality products at a reasonable price point. According to BoF, Rihannas Fenty Beauty range did nearly 500 million in its first full year in business, which has outsold its biggest rival Kylie Cosmetics. Makeup is a way for them to take time out for their own pleasure, and the act of applying it can be calming and soothing for many. Peer pressure can play a big role in which brand of cosmetics someone purchases. Many people buy cosmetics just to relax and pamper themselves. What set Fenty Beauty apart was its commitment to carrying out its global brand promise, "Beauty For All," from day one. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination. Privacy Policy | Cookie Policy | Terms of Use, 15 Designer Brands Like Alamour the Label For Women, Consumers who would like to smell good and feel attractive, Consumers who would like to relax and pamper themselves, Consumers who would like to express their individuality, Consumers who will use cosmetics under peer pressure, Consumers who buy Fenty Beauty as a status symbol, Consumers who use makeup to hide skin defects. Fenty Beauty is building a new beauty empire. While other brands struggle to be inclusive, Rihanna did it right out of the gate. Fenty Beauty provides a wide range of products that can help these consumers cover up their skin defects and feel more confident about their appearance. Fenty Beauty Bright Fix. For the record, Fenty Beauty has 40 different shades of foundation. Built on inclusivity, the flagship product became its Pro Filtr foundation, launching in 40 shadesthe most of any mainstream beauty brand at the time. Why do people need to change the way they look? Just like I don't do straight non-trans women castings! beauty Flourishing Lengthening Mascara, $15 . The cookie is used to store the user consent for the cookies in the category "Performance". She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. They are versatile and I use them in different ways, like highlighter and lipstick as eyeshadow. When I ask Drammeh about the cultural shift that Fenty Beauty caused, she notes that after Fenty launched its wide range of foundation everyone went crazy, I remember seeing the queues at Harvey Nichols. Fenty Beauty believes that regardless of race, color, appearance and personality, everyone has the right to use makeup to express his or her understanding of beauty. Read more: The Story Behind Rihannas Face Tattoo On The Cover Of British Vogue. Shortly after that other brands did the same.. spend an estimated $7.5 billion annually on beauty products, 83% of people prefer brands who are friendly. Growth and Distribution Network The company has grown rapidly through its partnership with Sephora and department stores like Harvey Nichols. Many use cosmetics as a form of self-expression they want to use products that make them feel pretty or attractive, or that reflect their personality. "Makeup should cater to everyone regardless of your skin tone or gender.". The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. Let's Talk About Brand Personality, Voice, and Tone | by Felicia C. Sullivan | Marketing Made Simple | Medium 500 Apologies, but something went wrong on our end. 58.16 . Website: www.fentybeauty.com, Rihanna created Fenty Beauty so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. (Brand as a Person) '' . 2. The Fenty Beauty target market includes consumers who are looking for a particular scent that makes them feel more attractive. 100% of your donation will go to CLF. Buy items now and pay later - in 4 payments, with no additional fees when you pay on time. How many times should a shock absorber bounce? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Besides her cosmetics brand Fenty Beauty, one of the projects was the launch of Fenty Fashion in partnership with LVMH.The partnership made her the first Black woman to launch a luxury line with . Creation date: 2017 [55], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. In some ways Fenty was a natural extension of that attitude. She also credits the brands embracing models of color and makeup across genders for its skyrocketing popularity. Message and data rates may apply. As Mintel states, "beauty is being redefined on a daily basis by consumers", and brands are increasingly catering to a diverse pool of consumers.. Founded by celebrity singer Rihanna, the company was created with a significant vision to include all women from everywhere in the world in to the world of beauty. According to Forbes, she is now worth $1.7 billion, making her the world's wealthiest female musician. Rihanna is known for her confidence, sex-appeal, and outspokenness. It's exactly what you'd expect from a beauty brand helmed by. ViewTerms of Use. Fenty Beauty. Fenty Beauty History - How It Started. Fenty Beauty connected emotionally with women who had long been treated as though they didn't exist by the beauty industry. And so, these people are the primary segment of the Fenty Beauty target market. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores[13] until May 2019, where the line would also become available in the high street chemist Boots UK. Luckily for Fenty Beauty, Rihannas personal brand was already defined and influential. The brands fearless creator, Robyn Rihanna Fenty, launched this makeup line after seeing a void for products that performed across all skin types and tones. Welcome to Branding 101, a series where we examine celebrities and companies dominating the news, and what we can learn from them. Rihanna has stressed the importance of being a brand for people of all races, but differentiated Fenty Beauty when she emphasized the importance of providing makeup for women who are usually an afterthought. But opting out of some of these cookies may affect your browsing experience. This is especially true for teenagers and young adults who are still trying to figure out their identity and who they want to be in the world. UOMA Beautys brand personality is radical and uncompromising with an audacious voice that stays fun, fresh, and empowering with products like Say What?! For some people, using a particular brand of cosmetics is a way to show others that they have money and can afford the best. Fenty-Beauty has launched its all-gender inclusive cosmetics, making them a brand not only for women but for every gender from the spectrum. Rihanna named the brand "Fenty" after her surname. The concept is omnipresent. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. 9 New Shades! The music star's goal wasn't just to start up a beauty brand but one so unique that it would positively change the beauty industry. Almost all of the other brands rushed out new shades (read, darker) following the unveiling of the range of 40 that Fenty Beauty included. It is the moment you try the darkest shade (in my experience, this was called Biscuit), in a foundation range and realise, with a crushing sense of rejection, that the brand wasnt created with you in mind. Her vision, above all, is to inspire: "Makeup is there for you to have fun with. Glossier, once an online-only indie brand, has had a spectacular rise to fame since its initial launch in 2014. I wanted a product girls of all skin tones could fall in love with, said Rihanna at the new product launch. It makes them feel good about themselves. [75], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[76] alongside NASA's Martian spacecraft InSight,[77] Apple's iPhone X,[78] Nike's Pro Hijab,[79] and the Tesla Model 3. Created by Rihanna with her vision thats always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layeredin a global lineup of shades designed for all. Get the details and sign up for the wait list here or just email me at tiffanie@copyfoxx.com. Fenty Beauty's ProFiltr Foundation: Twitter. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-banner-1','ezslot_9',198,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-banner-1-0');There are many different reasons why someone would buy cosmetics from Fenty Beauty. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-box-4','ezslot_8',192,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-box-4-0');Such a thought analysis helps us divide the Fenty Beauty target market into the following consumer segments: Lets look closely at each of the consumer segments of the Fenty Beauty target market. Groundbreaking, innovative products with an instant payoff that delivers ultimate pleasure to all the senses. As the mammoth line snaked around the building, my heart sank further it is a myth that Brits love to queue; we feel compelled to, we dont love it. Rihanna created Fenty Beauty "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. That was the first thing I noticed when I arrived. Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks to a game-changing brandFenty Beauty. You want potential customers to feel a personal connection to you, making your business more recognizable and appealing. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool', "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "How Rihanna Created A$600 Million FortuneAnd Became The World's Richest Female Musician", "Fenty's Fortune: Rihanna Is Now Officially A Billionaire", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=1142466274, This page was last edited on 2 March 2023, at 15:07. Fenty's Digital Launch. Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper 5 Colors. In 2020, no longer does the beauty industry solely cater to the mass-market. Rihanna understood this, and decided to address it using the very powerful vehicle of make-up. The holiday collection Chill Owt is one of the best holiday surprises Fenty beauty has brought to the market. Fenty Beauty takes the lead to break the boundaries. Their personalized and stylized products are daring and dazzling. Some have noted that the Pro Filtr Soft Matte Longwear Foundation dried too fast on their skin, which made it hard to blend. Kylie Kristen Jenner is an American media personality, socialite, model, and businesswoman. It's hard to find the Goldilocks of mascaras, but this gives her a run for her money. Rihanna and as an extension of her - Fenty Beauty, are doing everything right. How Rihanna's Fenty was Super Bowl 2023's big marketing winner Singer's half-time performance built buzz for both her beauty and lingerie brands By Adrianne Pasquarelli. Fenty Beauty Full Frontal Volume, Lift & Curl Mascara Most mascaras can't do it all. [74] The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna. Rihannas success with Fenty is pure genius from both a branding and PR perspective, PR expert Brenda Gabriel tells Newsweek. On one hand, I will argue that businesses are exactly that: businesses. The fact that there are 40 shades of foundation is empowering, celebratory and establishes Fenty as a pioneer within the beauty market. But heres the thing, fundamentally the issue isnt really about foundations per se. What Is Fenty Beauty Target Market? Created by Rihanna with her vision that's always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layeredin a global lineup of shades designed for all. The beauty company consists of affordable makeup products for the face, lip, cheeks, and eyes, as well. [68], Within one month of release, Fenty Beauty's sales were valued at $72 million,[69] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores. [9] She developed the line with luxury conglomerate Louis Vuitton Mot Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Your brands value lies in its ability to harness its uniqueness and promote it accordingly. One of the best ways to understand the Fenty Beauty target market is to understand the reasons that people turn to make-up and cosmetics in the first place. Some of the most obvious proof came when the darkest shades of Fenty Beauty foundations sold out first. [3] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube. Darker foundations cannot be created simply by taking foundations formulated for paler skin and adding extra pigment. It should never feel like a uniform. UOMA Beautys ultimate goal of creating a world of beauty that truly is for all of us is obvious from the moment you land on the website. Which is why now, every savvy brand and not just those in the beauty industry is aware that without an inclusivity strategy, they have no growth strategy. Vision Statement of Fenty-Beauty For instance, someone may use a Fenty Beauty product because they want to look like a movie star or a model. Keep in mind it may not work for your brand to be sarcastic. It should never feel like a uniform. Rihanna and Fenty Beauty didn't just slap their brand logo on the screen - they tailored their messaging to appeal to their target market and injected personality and humour into their marketing . You don't have to be all the same, all the time. said Brazilian model Camila Costa in a short clip posted by Fenty Beauty, which perfectly expresses the brands core concept. When we think about the impact that beauty has on our society, there isnt a word big enough to encompass that impact. I respect all women, and whether they're trans or not is none of my business! Many people use makeup to make a statement about how they feel or what they think. We also use third-party cookies that help us analyze and understand how you use this website. In fact, as an industry we have barely touched the sides. Consider these points when branding your business and you should see higher rates of success with your engagement. Fenty Beauty has changed the cosmetics industry forever - compelling others to keep up with its revolutionary range and putting inclusivity top of the agenda. Rihanna leads the charge with her fearless reinvention, bringing to life a unique vision for beauty that is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. Former beauty exec Chuter, who drew inspiration from her Afro heritage to design this forward-thinking makeup range, said The world is beautiful because we are all different and colorful in our unique way and this is why UOMA Beauty exists. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. I wanted everyone to feel included. Book a complimentary shade matching consultation! That foundation should probably work if you give it time, another informed me, rounded off with the parting words of advice, Send an email to head office, maybe theyll consider making your tone. All the latest product drops, limited offers, in-store event infostraight to your inbox. By Karen Tang and Tricia McKinnon. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! A part of this market also includes those interested in natural skin care products. Your email address will not be published. This, readers, was not the new supermarket-shopping etiquette enforced on us by Covid-19. [29][30][31][32][33] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic". [57], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. The drive of just a single brand can brighten our minds, and lead to the awakening of a whole industry making real change. The company - which is owned by Rihanna - launched with a 100% digital campaign featuring live chats, skincare tips, and live music from Rihanna herself. Drunk Elephant Beste No. How do you calculate working capital for a construction company? His response was a your guess is as good as mine shrug. As brands increasingly use social media to interact with current and potential customers, the term personal brand has risen. [63] Time magazine described him as looking "luminous";[64] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level. There's also a matte coating around a lot of the lip glosses . Fenty Beauty launched initially with just makeup in 2017. Feel free to take chances, and take risks, and dare to do something new or different.. It disrupted the traditional brand rules and beauty stereotype and carved a new path. Forbes - the business magazine that announced she'd become a billionaire - says she owns 50% of . Candice Carty-Williams is the author of Queenie, published by Trapeze (UK) and Scout Press (US), Fenty Beauty has changed the cosmetics industry forever compelling others to keep up with its revolutionary range and putting inclusivity top of the agenda. Select sale items. This has been a rite of passage for so many women of colour. While their website exudes luxury and authority, social media platforms such as IG and Twitter managed to maintain that authority, while keeping their tone light-hearted and relatable to their audience with phrases like fleeky brows and gloss game on lock. For a makeup brand to do that to someone at the age of 28 is a very big deal. It should never feel like a uniform. Fenty Beauty was named Time magazine's Best Invention of 2017. Fenty Beauty continues to deliver an elevated customer experience with exciting launches and fresh ideas that their loyal tribe cant resist. Both Charlotte Tilbury and Pat McGrath earned their stripes as makeup artists backstage at fashion weeks and on photoshoots for glossy magazines. They cater for all skin tones. What is Fenty brand personality? Known for its unique collection of l ipsticks, highlighters, and foundations for a diverse range of skin types, the brand was created with a promise of inclusion for all women. If all their friends are using a certain product, they may feel like they need to use it too in order to fit in. $20.00 - $50.00 Reg. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-leader-1','ezslot_15',196,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-leader-1-0');Peer pressure is often a strong motivator for people to use cosmetics, especially among young people. The Eaze Drop is the brand's first skin tint, and it comes in 25 flexible shades that correspond to the brand's existing foundation shades. Which is more than can be said of the days before Fenty Beauty. Shes the beauty fairy godmother weve been waiting for. [11], Fenty Beauty's first products went on sale on September 8, 2017. The Fenty Beauty target market is diverse, and there are many different reasons why people buy Fenty Beauty products. Just like looking good and attractive is important to people, so is having the latest and greatest products. And finally, consumers who use makeup to hide skin defects are also a segment of the Fenty Beauty target market. [3] Previously, she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand. One makeup brand has taken me, and many women like me, from feeling unseen by the beauty industry to feeling important and catered to, through 40 shades of foundation and 50 of concealer. $30.00. This cookie is set by GDPR Cookie Consent plugin. Keep in mind it may not work for your brand to be sarcastic. Since Fenty Beauty launched in 2017, it has completely changed the cosmetic industry setting new standards, breaking down barriers, and proving old ways of thinking were really just excuses. Keep in mind it may not work for your brand to be sarcastic. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Reply HELP for help or STOP to opt-out. When creating your brand, its important to find a unique selling point. Especially, people who have skin problems and want to use makeup to cover them may look for natural ingredients to avoid any skin irritation. 5 Years Into Life As A Parent, 11 Things I Wish Id Known From The Start, Naomi Campbell Reminded Everyone What Supermodel Means At Paris Fashion Week, To Hell With The Rules: Long Hair Is Now The Go-To Style For The Over 50s, Behold: Rihannas Epic Super Bowl 2023 Beauty Look, Quick Look Behind Rihannas British Vogue Cover Shoot. Impressive as it might sound, I still maintain that 100 bad foundations whether darker, lighter, in-between shades or all of the above are still 100 bad foundations. So the peer pressure to conform can be a strong driver of sales for cosmetic companies like Fenty Beauty. ", "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire", "Where to buy Rihanna's Fenty Beauty in time for Christmas", "Rihanna confirms Fenty Beauty products are heading to a Boots stores near you", "Sephora: Department Stores Cannot Stop Its Global Growth", "Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries", "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think", "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimit? The ProFiltr Foundation is one of Fenty's most iconic products, as it offers an impressive number of shades covering pretty much every skin tone. [35], On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday. [71], According to Bernard Arnault, chairman and chief executive officer (CEO) of LVMH, Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018. Here are three beauty brands that are masters of their identity. The company's total revenue as released by LVMH was 570 million USD. [28], On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm. And so, this market segment includes people who may not necessarily be interested in the cosmetic properties of the product, but instead, theyre after the scent and how it makes them feel about themselves. By using the 4-Facets of Brand Positioning, lets take a look at Fenty Beautythis boundary-breaking icon. In July 2020, LVMH-owned beauty brand Fenty Beauty has unveiled its first-ever skincare range, Fenty Skin. It's only been a month since its debut, but Rihanna's new cosmetic line, Fenty Beauty, is proving to be a game changer. There is no uniform standard for beauty and people should voice for themselves in their unique way. " Fenty Beauty was created for everyone: For women of all shades, personalities, cultures, and races. Hi there, I'm Juls! What is Fenty Beauty brand personality? As the beauty blogger Tiss Saccoh said, "We must carefully continue to maintain the positive attitude we are building and continue to break down social barriers, because it is the social change that has triggered these changes, and to maintain this change we need to develop this trend into the status quo. September 7, 2017. You want potential customers to trust that your product is unmatchable when it comes to X,Y, and Z. While it would be easy to attribute the success of Fenty Beauty just to Rihanna's star power or her focus on inclusivity, there are other parts of Fenty Beauty's strategy that contributed to the brand's disruption of the . While its clear that this brand stands on an unshakable set of values, it still manages to keep things light with a relatable and lively brand voice, using fun shade names like Fruit Snackz and Mauve Wive$ and products like Full Frontal Mascara. Social-media users applauded Fenty Beauty and what it was offering so loudly that the beauty industry didnt know what to do with itself. [12] The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. By clicking Accept All, you consent to the use of ALL the cookies. In 2017, the Fenty Beauty brand launched with 40 shades of foundation, spurring on the rest of the industry to recognise that inclusivity should be standard, and . *sheds more tears*. Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Fenty Beauty has the makeup industry shook. I arrive, marvel at the beautiful black and brown people in the room, feel suitably intimidated and take to my corner. The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! After changing the beauty game, she decided to take over the skincare world. Easy Self-Care for Burned Out Millennial Entrepreneurs, 7 Tools That Keep My Copywriting Business Running Flawlessly. Fenty Beauty made the case for inclusivity and won. If theyre not happy about a blemish or a wrinkle, they will use cosmetics and try to hide or disguise it. Keep in mind it may not work for your brand to be sarcastic. The Pro-Filt'r Soft Matte Longwear Foundation has been both an Allure Readers' Choice and Vogue Beauty Awards winner and remains one of Fenty's best-selling products on Sephora. There is no doubt that Rihanna's international fame served as a huge springboard when the brand first launched. In some ways Fenty was a natural extension of that attitude.". This cookie is set by GDPR Cookie Consent plugin. BlameItOnKway's personality shines throughout, and the fun and funny clip is on par with any of the viral posts on his feed. For too long, makeup counters were inhospitable places for women (and men) of color, such as myself. Speaking about the brand Time magazine said: "Fenty's unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse beauty products." As many people know, Fenty Beauty launched with 40 shades of foundation. It is of course, for the RiRi fans, but more importantly, for all makeup lovers. The gift(s) will be automatically added to your bag. The brand reportedly made $100m in just over a month, Time magazine named it one of the 25 Inventions of the Year, and what is now known as the Fenty Effect took hold. She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. To revisit this article, visit My Profile, then View saved stories. Innovative and forward thinking, Fenty promotes inclusivity for all. This was the launch of Fenty Beauty. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections. She has had many things in the works as of . I wanted everyone to feel included. Completely on point with who Rihanna is, her brands encourages. Fenty Beauty is a popular makeup brand created by Rihanna. The color really holds up all day, doesn't look too glittery, and can easily be toned. Robots are cool in theory, but most people dont respond to humans who display robotic (read: cold) characteristics.